This week’s session was all about building on our knowledge from last week’s class about events management and audience, this week was about marketing, legal and terms and conditions. All of which sound like the most boring part of events management but I was surprised by how interesting I actually found it.
The main marketing mix are the 4 P’s (or C’s depending on which you choose),
· Product (Consumer wants/needs) what it actually is that you are marketing?
· Price (Cost) how much it will cost, food, venue, staff, security.
· Promotion (Communication) how you will get the word out about your event using different streams and avenues.
· Place (Convenience) the when and where, is it going to be big enough? Are you going to hold it at the right time for your audience?
Duncan set us a task after everything we’ve learnt so far, we were given a choice of event, I chose a folk festival, and we were research it and how its marketed to its audience. So my group and I looked at magazines, online presence, word of mouth and anything that the event could do better to get a bigger audience. Researching a real festival and looking into how a real event is actually marketed to its audience was interesting to look at as real life examples give us the best models to look at and study.
The Law. Legal issues surrounding events differ from place to place and event to event however the one thing linking them, is that there is a lot of legal to go through to even get the idea of an event off the ground. We learnt the very basics of a contract, and that’s that it defines ownership, and it defines liability which as we learnt, aren’t usually one and the same. Legal permissions also are a huge part of events due to licensing laws, if you want to sell alcohol at your event, you needs a alcohol license, if you want fireworks, you need permission from the local council and from the fire brigade, if you want music, you need copyright permissions and MCPS. To hold any event, there is always red tape to jump through.
Sean fossey 